Paul marchant biography

The World Retail Congress was delighted to be able to catch up with Paul Marchant, Chief Executive of Primark, to get his reflections on what 2024 has meant to the business and the prospects for 2025.

Growth is at the heart of the Primark story.  

Looking back over 2024, what have been the highlights across the Primark business that have pleased you the most? 

It’s been a strong year for Primark, filled with plenty of highlights and I’m proud of what we’ve achieved over the last 12 months.

We’ve remained focused on our growth and expansion plans and opened 22 new stores across the last financial year, including our first store in Hungary. I try to attend as many store openings as I can. It is always a special moment when I get to experience first hand the buzz ahead of a store opening and see the passion from our colleagues who work so hard to get the store ready to open and the queues of excited customers waiting to get a first look of the